Website Privacy Policy

1. Scope of This Policy

This policy applies to information collected through our website and related online services. Health information created or received in connection with your treatment is protected health information under the Health Insurance Portability and Accountability Act (HIPAA) and is governed by our separate Notice of Privacy Practices, not by this policy.

2. Information We Collect

Information you provide to us

When you use our website, you may choose to give us information such as your name, phone number, email address, date of birth, insurance details, reason for your visit, and any message you send through our appointment, check-in, bill-pay, or contact forms.

Information collected automatically

When you visit the website, we and our service providers may automatically collect technical information such as your IP address, device and browser type, the pages you view, the links you click, and the site you came from. We may also collect approximate location so we can show you the nearest clinic and current wait times.

3. Cookies and Similar Technologies

We use cookies and similar technologies to operate the website, remember your preferences, understand how the site is used, and improve performance. Some cookies are essential for the site to function, while others help us with analytics. You can control or delete cookies through your browser settings; disabling some cookies may affect how the site works.

4. How We Use Information

• To respond to you — to answer questions and follow up on requests you submit.
• To provide online features — to support appointment requests, online check-in, and bill payment.
• To improve our website — to understand how the site is used and to make it faster, easier, and more useful.
• To keep the site secure — to detect, prevent, and respond to fraud, abuse, and security issues.
• To communicate with you — to send you information you request and, where permitted, updates about our services.
• To meet legal obligations — to comply with applicable laws and enforce our terms.

5. How We Share Information

We do not sell your personal information. We may share information in the following limited ways:

• Service providers — with vendors who perform services for us, such as website hosting, analytics, online scheduling, and payment processing, under agreements that require them to protect the information.
• Within Local MD — among our clinics and affiliated entities to operate our business and serve you.
• Legal and safety — when required by law, to respond to legal process, or to protect the rights, safety, and property of Local MD, our patients, or others.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to appropriate protections.

6. Third-Party Links and Services

Our website may link to or use third-party services, such as online scheduling or payment tools. Those services are governed by their own privacy policies, and we encourage you to review them. We are not responsible for the practices of third parties.

7. Analytics

We may use analytics services to help us understand website traffic and usage. These services may set their own cookies and collect information about your use of the website. Many analytics providers offer ways to opt out of their tracking through browser tools or add-ons.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no website or transmission over the internet can be guaranteed to be completely secure, and we cannot guarantee absolute security.

9. Data Retention

We keep information for as long as needed to provide our services, operate our business, and comply with our legal obligations, after which we take steps to delete or de-identify it.

10. Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website. Information relating to the care of minor patients is handled through our clinics and protected under HIPAA.

11. Your Choices

• Cookies — you can manage cookies through your browser settings.
• Communications — you can opt out of non-essential communications by following the instructions provided in the message or by contacting us.
• Access and requests — where applicable law provides rights to access, correct, or delete personal information, you may contact us to make a request, and we will respond as required by law.

12. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is no common industry standard for responding to these signals, our website does not currently respond to them.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date shown above and post the updated policy on our website.

14. Relationship to Our HIPAA Notice

For information about how we protect health information created or received during your care, please see our Notice of Privacy Practices. If there is any conflict between this Privacy Policy and the Notice of Privacy Practices with respect to protected health information, the Notice of Privacy Practices controls.

15. Contact Us

If you have questions about this Privacy Policy, please contact us at: